DWTC Gears Up For Gulfood 2019

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by Mahak Mannan | Published 2 years ago

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Gulfood, the world’s largest annual food and beverage trade exhibition will celebrate its new ‘The World of Good, The World of Food’ theme by launching the Gulfood Innovation Summit, a robust new conference programme, in 2019.

Image 03 - Gulfood - the world’s largest annual food and beverage trade exhibition set to return in 2019

In line with the proposition of its core theme, the 24th edition of Gulfood, running at Dubai World Trade Centre (DWTC) from February 17-21, 2019, will see consumer preferences feature heavily in the Gulfood Innovation Summit, where three-days of industry discussion, from February 18-20, and the airing of a global social and economic outlook for the F&B industry on its first day.

“The summit will tackle a diverse range of issues which are already impacting, and will continue to effect, the global F&B industry during this hugely transformative part of its history,” said Trixie LohMirmand, senior vice president, Exhibitions & Events, DWTC.

“As an educational forum, the summit is a vital learning ground and essential for those looking to keep up with the pace of change this sector is currently experiencing.”

Keynote addresses on the industry’s challenges and opportunities and global food supply will come from Dr. Bernhard van Lengerich, board member of Beyond Meat and former chief science officer & vice-president of Technology Strategy, General Mills, and Paul Newnham, director of the World Food Programme, United Nations.

Elsewhere, incisive success pointers will be unveiled by some of the biggest names in the local, regional, and international business with distributors picking up tips from Bhushant Ghandi, general manager of international F&B company Truebell, which is one of the GCC’s largest independent food and licensed beverage importers.

Retailers will hear how changing consumer preferences are driving a sector revolution in a panel discussion aimed at airing new strategies, showcasing technologies and ensuring industry players select the right product mix, while Yusuff Ali, MA, chairman and managing director of retailer Lulu Group will feature on the panel alongside a senior representative of hypermarket chain MAF-Carrefour.

Some of the biggest online delivery channel players will also take to the summit stage to give their views on how the sector will continue to impact the F&B scene. Insights will come from Anis Harb general manager, Dubai- Deliveroo, Spencer Price, CEO of Halla I/O, and Toon Gyssels, chief operating officer, Talabat.

The Summit spotlight will also fall on Saudi Arabia and Egypt with industry forecasts being proffered for both countries.

Having already won major international acclaim for the breadth and depth of its offering as a strategic hub for setting and evolving global food trade trends, Gulfood organisers DWTC have instigated another round of show innovation.

Gulfood visitors will discover a show taking up more than 1,000,000sq ft, with 5,000 exhibitors and 120 country pavilions vying for business with the latest F&B produce and showcases across eight primary market sectors like beverages, dairy, fats and oils, pulses, grains & cereals, health, wellness, meat ad poultry, power brands, and world food.

Also new for Gulfood 2019 is a range of immersive features designed to enhance visitor experience and facilitate greater business opportunities, including CxO Club, Start-Up Programme, the Meat-Me competition, Tea House, and a dedicated Health Lab.

“The new features are designed to reflect the trends the industry is currently undergoing and will bring new dynamics to a show that is already well known for its vibrancy in product and service innovation,” LohMirmand added.

The show’s new Start-up Programme will see more than 50 entrepreneurs from around the world demonstrate their increasing penetration of the international F&B segment, and will feature a conference series focused on topics concerning F&B start-ups, and a pitch platform

“Gulfood continues to underline its trend-setting status as global industry pioneer and the 2019 show raises the bar even higher. The diversity of the content on offer and new immersive experiences, in addition to increased potential for new market opportunities, will enable visitors to get the most out of their Gulfood stay while ensuring exhibitors continue to get access to the audience, they most wish to meet and buyers with specific interests in their sectors,” added LohMirmand.

Gulfood 2019 is a trade event open strictly to business and trade visitors. The show is open 11am-7pm from February 17 – 20 and 11am-5pm on February 21. Visitors who pre-register before February 07 will save AED150 (USD40) on the on-site entry fee of AED420 (USD114). Visit www.gulfood.com


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