SIAL Middle East returns to Abu Dhabi from 7-9 December and is expected to welcome a record turnout with 6,500 pre-registered visitors, an increase of 30% on 2014.
The sixth edition of the region’s fastest-growing professional trade exhibition for the food, beverages and hospitality industry will be held under the patronage of HH Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister of the UAE, Minister of Presidential Affairs and Chairman of Abu Dhabi Food Control Authority.
Global food innovation and future trends will headline the agenda at this year’s event, which takes place at Abu Dhabi National Exhibition Centre (ADNEC).
Ali Yousef Al Saad, chairman of the organising committee for SIAL 2015 and acting director of communications and community service division at Abu Dhabi Food Control Authority (ADFCA), said “Our new-look line-up for this year covers the full spectrum of issues linked to innovation and global food trends, including sustainable food consumption and organic trends, improving local sourcing, the rise of eat and tweet trends and fresh approaches to reducing waste from micro to macro levels.”
Examples of products showcasing innovation is the Grower’s Cup, by The Coffee Brewer – they have taken the traditional cup of coffee and developed an innovative way of packaging to enhance coffee on-the-go.
In summary, SIAL Middle East 2015 will feature over 900 exhibitors, buyers from 50 major airlines and 30 international pavilions. The show opens with the inaugural, invitation-only SIAL World Summit, which is set to welcome over 700 delegates and 50+ high profile speakers.
