The range will be available across the Middle East and North Africa region.
Starbucks has announced the launch of its espresso capsules, compatible with Nespresso machines as it expands its presence in the at-home coffee sector in the Middle East and North Africa Region.
The new Starbucks espresso capsules are made using Starbucks coffees and will enable customers to enjoy the same flavour of coffee at home as they do in store. Applying 45 years of expertise in the ethical sourcing, roasting and brewing of quality Arabica coffee beans, Starbucks will now be able to tap into a new market.
Rana Shaheen, regional communications and CSR manager, Starbucks said, “Our customers value convenience and expect excellent coffee wherever they are. The single serve coffee capsule market is growing fast, and by launching these new espresso capsules we have a great opportunity to bring the Starbucks quality coffee experience to even more consumers right where they want it, at home.”
The new Starbucks espresso capsules will be sold across Starbucks stores in the Middle East and North Africa.