VIDEO: Supple Tek sets targets on market domination

by Patrick Ryan | Published 3 years ago

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Indian-based Supple Tek Industries is not only confident its new basmati rice line, Zeeba, will be a success – the company is going as far as planning on becoming the leading name in the region by 2020.

“We are the largest exporter of basmati rice with more than 500,000 tonne of rice being exported by Supple Tek,” he said.

“We believe in quality, because of that we are the biggest exporter of basmati rice from India– we don’t compromise on quality. Basmati rice is a growing market in the UAE region and that’s why we wanted to enter this sector.”

Ramneek Singh who is the founder and CMD of the company was also present at Gulfood – an event that is proving successful for his company.

“It is a great exhibition for us– almost all of our buyers are here. It is a good hunting ground for us as we get 40-50 buyers every year here,” he said.

“It helps us promote the brand and gives us good recognition.”

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