TripAdvisor has announced that Deliveroo’s restaurant network will be integrated into its listings, allowing customers to order from 20,000 of Deliveroo’s restaurant sites spanning 12 countries.
Deliveroo is the first food delivery service to integrate with TripAdvisor in the UAE, UK, Ireland, France, Germany, Spain, Italy, Belgium, the Netherlands, Singapore, Hong Kong and Australia.
Bertrand Jelensperger, senior vice president, TripAdvisor Restaurants, commented: “Through this new partnership, we aim to expand the influence of our 4.2 million restaurant listings by bringing TripAdvisor users access to food delivery services – both at home and on-the-go.
“As TripAdvisor is already a highly effective marketing platform for restaurants, new offerings like food delivery further increase the value of a restaurant’s listing. Whether reading reviews, reserving a table through LaFourchette or placing a food order through Deliveroo, our goal is for TripAdvisor to serve as a one-stop-shop for diners around the world.”
By clicking the ‘Order Online’ button when browsing a TripAdvisor restaurant listing, consumers are brought to Deliveroo’s online or mobile platforms to place an order.
The terms and length of the agreement will not be disclosed.
Will Shu, founder and CEO, Deliveroo, said: “At Deliveroo we’re always looking for new ways to bring great food to people’s doors. We’re excited to partner with TripAdvisor to make it even easier for our customers to order delicious food from the best local restaurants, wherever they are in the world.”