Deliveroo, the food delivery service, has launched a new site of super kitchens at Hessa Street.
This national roll-out of Deliveroo’s innovative Editions service comes seven months after the company opened its second site in Dubai, located in Business Bay, and demonstrates the company’s fast-paced expansion in the region.
The 6,130 square foot site located in Hessa St. hosts 12 kitchen units, bringing 19 restaurant brands and new concepts to customers in Dubai. The site will operate from 9am-11:30pm, seven days a week.
The Hessa St Editions site will launch new delivery zones. These new zones include: Al Quoz, Arabian Ranches, Al Barsha South, JVC, Studio City, Sports City, IMPZ, Motor City and Madinat Jumeirah.
This brings more selection than before for people in these areas, as the company’s virtual Food Market will also be available, meaning customers can order from multiple restaurants in the same order.
Covering an array of cuisines, including Chinese, Greek, American, Italian, Thai, Hawaiian, Arabic and French, the super kitchens will host well-known restaurant brands such as Royal China, PizzaExpress, Cali-Poke, Go! Greek, Fuchsia, S’wich, Gallus, Clinton St. Baking Company, Br8 – The Bright Kitchen, Hippy Deli, and Haagen-Dazs, in addition to concepts such as Rose Bowl, Go! Healthy, balance, Blue Ribbon, Nu-TRAY-tious, La Petite Ferme, and Puns.
By being in Deliveroo’s Editions sites, restaurants are able to expand without needing a physical presence in the area, enabling partners to reach new customers at a lower cost. Restaurants use their own chefs, just as they do in their restaurants.
Anis Harb, general manager at Deliveroo GCC comments: “We’re delighted to launch our third site of delivery-only kitchens in Dubai, bringing more selection to Deliveroo customers in the area. The kitchens in the latest Editions site includes a mixture of familiar high street restaurant brands and some exciting new concepts. We are always looking for ways to better the food delivery experience for customers and restaurants alike, so this new launch is an exciting milestone for us.
Tanya Azmi, managing partner at Fuchsia Restaurant LLC said: “We are excited to move into the third Deliveroo Editions site in Dubai. It’s super helpful to be able to expand our delivery zones and get to more of our customers without having to incur the heavy start-up costs associated with opening your own outlet.”
Samuel Charles, digital marketing manager at PizzaExpress comments: “Deliveroo’s Editions site on Hessa street allows us to expand into areas where PizzaExpress currently does not operate in, without the financial burdens and risks, making it the perfect platform to help grow the PizzaExpress business within the UAE.”