Dhofar Global, in partnership with Kleen Purgatis, has launched a new range of chemical products for the Middle East cleaning and hygiene industry, which is expected to be worth AED3000bn
Tailored to F&B and housekeeping departments, the range consists of glass cleaner, multi-purpose cleaner, toilet cleaner, disinfectant cleaner and room deodorants in the first phase. Laundry products, on the other hand, encompass detergents for colored and fine textile, special additives, and stain solvents. The cleaning product range features general and sanitary cleaners. General cleaning includes surface, glass, and carpet and upholstery cleaners while sanitation products comprise basic cleaners, water closet cleaners, and room deodorants. Lastly, the floor care range consists of coating, wiping and maintenance products and liquid soaps for the hygiene segment.
Group CEO Chandan Singh said: “The Middle East’s cleaning and hygiene industry is witnessing unprecedented growth fueled by greater awareness among the community about cleanliness, sanitation and hygiene along with the economic boom and a growing population. Development of mega projects due to the expansion of hospitality, education and healthcare sectors has driven the industry within the UAE which is becoming more relevant as Expo 2020 draws closer. We have launched our new range of chemical products particularly for the hospitality industry, including hotels, restaurants and shopping malls and are on the lookout for state-of-the-art cleaning and hygiene products following an intensive industry survey. We are confident that our new chemical range will offer the best solution in cleaning and janitorial products and provide the best experience to our customers.”
Singh was joined at the launch by Michaela Budich, owner and member of the board, Kleen Purgatis; Dr. Benno Ronig, MD, Kleen Purgatis; Faleh Al Abri, group CEO, Dhofar Global; Michael Anthony, CEO, Dhofar Global; and Koshal Mundhra, group CFO, Dhofar Global.
