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Home Editors Pick

Mövenpick Hotels: Predicting growth

Sophia Soltani by Sophia Soltani
January 11, 2016
in Editors Pick, Interviews & Features
A A

Andreas Mattmüller, COO, Mövenpick Hotels and Resorts, Middle East and Asia gives his 2016 predictions

  • Predicts 4% growth in occupancy and 6% growth in ADRs
    Capture
    Andreas Mattmüller, COO, Mövenpick Hotels and Resorts, Middle East and Asia (MEA)

    for its ME properties in 2016, compared to 2015;

  • Mega-developments and infrastructure projects in KSA will drive growth in business, leisure and religious tourism;
  • Occupancy growth of 15% expected at MHR’s Makkah and Madinah hotels compared to 2015, fuelled by the expansion of Mecca’s Grand Mosque, the new Haramain High-Speed Rail network (running between the two cities), and the new terminal at Jeddah’s King Abdulaziz International Airport;
  • Will be eyeing expansion in KSA (Makkah and Madinah), the UAE (Abu Dhabi, Fujairah and the Ras Al Khaimah), Oman (Muscat and Sohar) and Doha (Lusail);
  • Oman will be an important development market for branded hotels as part of the Sultanate’s infrastructure drive;
  • With 17 UNESCO-registered World Heritage sites, and plans to host 20 million tourists a year by 2025, worth $30 billion annually, Iran is a market on Mövenpick’s radar;
  • The growth of Airbnb will be a hot topic with the industry keen to learn how ME governments will regulate and legislate this type of platform;
  • Increasing industry consolidation will allow smaller players to differentiate themselves;
  • Hotels will need to be better cater to Millennials with innovative technology, mobile check-ins, and unified connectivity across multiple devices use to enhance the guest experiences;
  • Ongoing trends gaining traction in 2016 include health and wellness concepts and eco-friendly practices.
Tags: andreas mattmuller chief operating officerHotel News ME

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