To celebrate Ramadan, and in the spirit of giving, Unilever Food Solutions (UFS), the dedicated foodservice business of Unilever, will offer every customer who makes a purchase to earn AED 5 cash on each case back by returning coupons to UFS for redemption or a chance to donate AED 5 to charity.
Lucas Dollfuss, head of marketing – Middle East, Pakistan & Sri Lanka, explained: “Chefs tell us they face quite a challenge during Ramadan because they’re open for fewer hours and depend heavily on Iftar and Sahoor.
“Chefs and their staff work long hours, they are under constant pressure and they need to manage food cost during this month. And so we found a way to support them during this time. Together with well-known local chefs we created solutions that help chefs to manage their costs in their top Ramadan dishes”
Unilever’s executive chef, Wassef Malaeb, added: “During Ramadan I need ingredients that I can rely on and help me control my costs, as well as deliver consistent taste in all dishes”.