Accor Signs Partnership With PSG As It Launches New Loyalty Program

Posted under F&B, Hotel News ME, News.
by Mahak Mannan | Published 2 years ago

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Accor has announced a shift of its loyalty program into a fully integrated global platform integrating rewards, services, and experiences across its entire ecosystem.


This new lifestyle loyalty program, ALL, will recognise, understand, cherish, communicate with, and reward guests like never before.

It will open doors across a unique portfolio of over 30 hotel brands as well as an unrivalled collection of bars, restaurants, nightclubs, and experiences.

This new lifestyle loyalty program will be delivered through a new app and website.

Accor also announced the extension of its partnership with AEG beyond the AccorHotels Arena to include premium venues providing over 60,000 tickets and private suites for its loyalty members in Latin America, Asia, and Europe.

The Group has signed a new partnership with IMG, which will unlock access to chef masterclasses and culinary encounters. From 2020, members will enjoy the best of Taste Festivals in London, Paris, Sao Paulo, Hong Kong, and Toronto, with growth and expansion of the partnership into new cities over the next three years.

Moreover, Accor and Paris Saint-Germain have announced that they have signed a global multi-year partnership agreement. Accor’s new lifestyle loyalty platform will become the Principal Partner and official jersey sponsor of the club starting from the 2019/2020 season. The partnership will bring together a global, pioneering leader in the hospitality industry with the world’s fastest-growing football club, Accor’s 265 million guests join the 395 million fans who follow the club and its players on social media worldwide.

ALL will offer a loyalty experience integrating rewards, services, and experiences across Accor’s entire ecosystem, including 4,800 hotels worldwide and an extraordinary global brand portfolio including Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure and Ibis.

Full details of the partnership will be revealed by Nasser Al-Khelaifi, Chairman and CEO of Paris Saint-Germain, and Sébastien Bazin, chairman and CEO of Accor Group on Friday 22 February 2019 at 6 pm at the Parc des Princes in Paris.

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