The second edition of the Big Food & Beverage Forum, hosted by Catering News Middle East took place at The Westin Dubai Mina Seyahi Beach Resort & Marina, with more than 250 F&B professionals in attendance.
Attendees, sponsors and speakers enjoyed a morning of thought-provoking panel debates, expert sessions and interactive workshops tackling the key topics, trends and challenges impacting the F&B industry in 2016 and beyond. 
Speaking to Catering News Middle East at the Big F&B Forum, Simon Parke Davis, Vice President Business Development Middle East, RATIONAL International – one of the forum’s key sponsors explained why it was important for the oven supplier to be present at the industry event. “As a global leader with a 54% market share, it is important that RATIONAL has a high profile and regularly meets with the top decision makers in the industry and BNC Publishing’s Big F&B Forum delivered that.”
With a firsthand understanding of today’s F&B industry, Davis offered up his insights on the Middle East’s F&B landscape, he said: “The Middle East is focusing more on fresh and simple ingredients which have been cooked well, combined with latest advancements in technology and innovation to support ecological and environmental dishes for the more discerning customer.”
Davis revealed that on October 3, 2016, RATIONAL will be at The Emirates Academy of Hospitality for the ‘Think Big Tour’.
