Host Milan will celebrate new ideas, formats and machinery for bakery items at a dedicated area of the show and with a number of events and seminars.
The 40th edition of the exhibition, targeted at the horeca, foodservice, retail, mass-market distribution and hotel industry, is set to take place on 20 – 24 October 2017 at Fieramilano.
This year, the bread, pizza and pasta area has joined the catering area, celebrating the reinvention of pizza as a contemporary, gourmet product.
A Host Milan spokesperson commented: “Pizza has become healthier, fresher, more natural and more creative. Innovative pizza makers have put all their passion and love for this product into making this transformation possible. They have changed the trends of haute cuisine, focusing on vegetables, quality of products, and venturing with combinations that aim at enhancing every single ingredient.
“Bread-making and pastries are involved in this same process, as they are taking the centre stage at the restaurant more frequently. Customers look for a cosy environment to have a coffee, a cocktail, or a quick lunch or dinner. Therefore, the venue goes beyond genres and definitions. It becomes a place where products of the confectionery, bakery, and ice-cream world are all available in one place.”
At Host Milan, visitors can find a range of bakery products including flour, semi-finished products for ice-cream, coffee toppings, ovens, mixers, cold rooms, furnishings and table sets.
Among the various bakery, pizza and pasta-related events at the trade fair are the ‘Cake Designers World Championship’ and ‘World Trophy for Pastry, Ice Cream and Chocolate’ championship in collaboration with the International Federation Pastry Ice Cream Chocolate (FIPGC), during which 40 Italian teams will challenge each other.
Pizza enthusiasts are encouraged to attend the European Pizza Championships, organised by the Pizza e Pasta Italiana magazine, which will involve over 60 pizza makers hailing from all over Europe.
Euromonitor recorded 80% growth in bakery products from 2008 – 2013, driven by product innovation and an increasing penetration into markets, such as Asia Pacific and Latin America. Forty-three per cent of the growth in volume of bread-making in 2013 came from China.
Host Milan is expected to be attended by 2,000 companies and 150,000 visitors from 172 countries.
The five-day event, which takes place every two years is organised into the following three macro-areas: Professional Catering with Bread, Pizza, Pasta; Ice-Cream and Pastries, Sic with Coffee Tea and Bars, Coffee and Vending Machines, Furnishings and Tableware.
This year, the key target markets for the show are the USA, Canada, and the Middle East.