Churchill prides itself on delivering innovative, high performance products to an ever changing, global market place. The priority of Churchill is offering a total tabletop solution to a market which demands the best results from its tableware.
Glenn Ewart, export business development manager, Churchill, says: “Catering News is one of the most important and prestigious publications in the UAE and the wider region and we are always keen to support their events since we know they will be well-supported, highly relevant and an opportunity for Churchill to deliver its brand message to key industry professionals.”
The most pressing issue Glenn faces today in the F&B industry is the desire for more creative food presentation, which he says has exploded. “Food theatre has flooded the industry as trends tend towards a more dramatic tabletop. However, it is now argued that the innovation has moved too far from the traditional plate. The Twitter campaign #bringbacktheplate has considerable following and may pose a threat to the creative visions of many new concepts.
“A second issue is the shortage of young chefs. The unsociable hours and lack of training opportunities can be unattractive to young people considering a career in cuisine. This will cause many problems for the F&B industry today and in the future unless opportunities are created,” he adds.
Glenn is particularly looking forward to the panel discussion on ‘Creating authentic dining concepts’, as he explains: “Churchill’s approach to new product development is to start by understanding the needs of chefs and restaurants and by listening to their ideas and objectives. Churchill’s aim is to offer the ideal solution to all dining concepts.”
Glenn is looking forward to sharing with the Forum delegates the latest news on Churchill’s Stonecast range, which is enjoying growing success in the UAE. Stonecast is a hand decorated collection which offers rustic charm and individuality.
