Russo’s unveils aggressive growth plans for Middle East

Posted under Catering News ME, F&B, News.
by Crystal Chesters | Published 3 years ago

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Russo’s Restaurants will expand throughout the Middle East over the next 10 years with an aggressive multi-unit franchise growth strategy.

Russo's Restaurant

Russo’s UAE franchise partner, Prime Hospitality, will open the region’s first Russo’s Coal-Fired Italian Kitchen concept at The Pointe in Dubai in Q3, which has a new prototype designed exclusively for Middle East development.

This will be the seventh Russo’s location in the UAE, with plans for more in the pipeline.

Russo’s Restaurants founder, chef Anthony Russo, commented: “Russo’s concepts appeal to franchisees nationally and internationally because of the food quality – our recipes, our sourcing, our authenticity – that speaks to the way people the world over want to eat today.

“We are growing because the appetite for our style of food is growing, and we’ve been doing it for 25 years with proven success.”

The company also recently opened its first Russo’s New York Pizzeria in Riyadh with franchisee Abdulrahman Al Arifi, who has an agreement to open three more locations and will build up to 60 in the next 10 years.

Al Arifi commented: “We want to make Russo’s the first choice of pizza throughout the region. We want every pizza lover and non-lover to come in to our restaurants and taste the magic of our pizza and fresh ingredients that are unlike anything we have in Saudi Arabia.”

In addition to planned openings in Saudi Arabia, Russo’s is targeting new international markets such as Oman, Qatar, Bahrain, Kuwait and Egypt for franchise development.

Russo’s focuses on authentic, hand-tossed New York-style pizzas and Italian pastas, soups and salads made with family recipes and ingredients like house-made mozzarella, imported artisanal Sicilian olive oil, cheeses from Italy and hand-crushed pear tomatoes from California.

The first Russo’s New York Pizzeria opened in Houston in 1992 and was franchised two years later.

In 2008, Russo added sibling concept Russo’s Coal-Fired Italian Kitchen, offering a more in-depth Italian menu prepared in authentic coal-fired ovens.

Russo’s Restaurants has nearly 50 company-owned and franchised restaurants in the US and the Middle East.


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