Tortilla, a fast-casual Mexican restaurant concept, has signed a franchising deal with Dubai-based development partner Eathos to open over 30 stores across the GCC in the next 10 years.
Richard Morris, managing director, Tortilla said: “We are very excited about this first step in our international expansion. The UAE is fast becoming one of the leading food and beverage destinations in the world and it will be our first international destination.”
Bird & Bird’s Franchising, Licensing and Multi-Channel strategies team of lawyers, in the UK and the UAE, advised the Quilvest-backed Tortilla on its strategic entry and expansion across the GCC (Gulf Cooperation Council).
Bird & Bird partner Graeme Payne said: “In the last few years members of Bird & Bird’s international franchise team have advised a considerable number of US, UK and European businesses in the food and beverage sector on their international expansion, particularly in the Middle and Far East.”