Boston Market signs deal for 30 Middle East outlets

Posted under Catering News ME, F&B, News.
by Crystal Chesters | Published 3 years ago

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Rotisserie chicken and home-style cooking restaurant, Boston Market®, has opened its first Middle East restaurant in Kuwait.
Boston Market Family Meal for 4
First announced in June 2016, Boston Market IP Company, Ltd., an affiliate of Boston Market Corporation, signed an area development agreement with Al-Ghunaim Trading Co. Ltd. to open 25 – 30 restaurants in the region over the next few years.

Boston Market prepares chicken and turkey in rotisserie ovens and features a selection of home style sides and made-from-scratch cornbread.

George Michel, chief executive officer of Boston Market commented: “We are thrilled to officially launch the brand in the Middle East with our first restaurant opening in Kuwait.

“Rotisserie chicken is a very popular food in the Middle East and as the leading restaurant offering high quality, all natural rotisserie chicken, rotisserie ribs and turkey, we see a significant opportunity to delight consumers and grow our brand in this region of the world.”

Under the terms of the agreement, Al-Ghunaim Trading Co. will develop the restaurants in Kuwait, Oman, Bahrain, Saudi Arabia, Lebanon, Qatar, and Jordan.

The first Boston Market restaurant to open in the Middle East is located in Jabriya of the Hawalli Governorate in Kuwait and has indoor and outdoor patio seating, and offers home delivery and event catering.

A second Boston Market restaurant is in the final stages of preparing to open in Kuwait.  The second restaurant will open in Sabah Al Salem of the Mubarak Al-Kabeer Governorate in Kuwait.

Michel continued: “We have a top flight partner in Al-Ghunaim Trading Co. and we are confident that with their local market experience and expertise, we will successfully enter and grow our presence in the Middle East.”

Al-Ghunaim Trading Co. Ltd. has experience developing and operating casual dining restaurants in the Middle East and South Asia.

The multinational casual dining restaurant company owns and operates brands including Chili’s®, Johnny Carino’s Italian Grill®, The Pizzeria, The Coffee Bean and Tea Leaf®, Cinnamonster®, and Which Wich®.

Al-Ghunaim Trading Co. CEO Abdulghani Al-Ghunaim added: “We anticipate a strong consumer response to the Boston Market concept as the clear leader in rotisserie chicken and American home style cooking.

“Boston Market brings a unique restaurant concept to the Middle East and its high quality food and diverse menu options will result in customer loyalty.  We look forward to our continued partnership as we open the first restaurant in Kuwait, followed by expansion into additional countries throughout the Middle East.”

Boston Market Corporation, headquartered in Golden, Colorado, has more than 450 US locations.

As one of the country’s largest providers of catering services, Boston Market offers convenient, same-day orders and delivery for corporate and personal events of all sizes.

In January 2017, Boston Market officially launched its “Quality Guarantee,” which acts as a continued commitment to all guests that Boston Market will serve all-natural and fresh, never frozen, gluten-free, whole chicken with no added hormones, steroids, antibiotics or MSG.

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