• Magazine Archive
  • Advertise With Us
  • Subscribe
  • Contact Us
Saturday, May 28, 2022
  • Login
Hotel News ME
  • Hotels
  • Catering
  • Reviews
  • Suppliers
  • People
  • Videos
  • Events
    • GM Leaders Conference
      • Conference 2022
      • Conference 2020
    • Leaders in Hospitality Awards
      • Awards 2022
      • KSA Awards 2021
      • Awards 2021
    • Leaders in F&B Awards
      • Awards 2021
      • Awards 2019
    • The Big F&B Forum
      • Forum 2019
    • The Big Night Life Awards
    • Executive Housekeepers Conference
  • Business Connect
No Result
View All Result
Hotel News ME
  • Hotels
  • Catering
  • Reviews
  • Suppliers
  • People
  • Videos
  • Events
    • GM Leaders Conference
      • Conference 2022
      • Conference 2020
    • Leaders in Hospitality Awards
      • Awards 2022
      • KSA Awards 2021
      • Awards 2021
    • Leaders in F&B Awards
      • Awards 2021
      • Awards 2019
    • The Big F&B Forum
      • Forum 2019
    • The Big Night Life Awards
    • Executive Housekeepers Conference
  • Business Connect
No Result
View All Result
Hotel News ME
No Result
View All Result
Home Hotels

The wellness ‘spa’ce

Christian Kiefer, CEO of Rayya Spa, tells us how wellness is being redefined towards a more holistic approach

admin by admin
January 28, 2022
in Hotels, Interviews & Features
A A

Tell us about Rayya Wellness and what makes it a unique proposition?
Rayya’s Vision was built on the idea to become the first hotel wellness brand in the region. The UAE has an oversupply of spa centres, but we still lack the wellness factor. After the pandemic, wellbeing and immunity have been a dominant factor in people’s lives, and Rayya’s concept indeed caters to precisely that.

For us, it is all about genuine client care, and we strive to have a lasting impact on our clients’ health and wellbeing. We recognise each guest, face, and body as unique and strive to customise every treatment to individual goals. With all the holistic spa therapies as well as state of the art treatments such as the immune-boosting Cryo and IV therapy, Rayya Wellness is covering every aspect of Wellbeing.

Tell us about spa trends in the region. What are some new treatments we’ll be seeing pick up?
We see a clear shift to a more experience-based spa approach. Envision a Bedouin picnic under the stars coupled with a desert and scrub in the empty quarter. Your therapist uses local dates that you handpicked to prepare your facial, including a camel milk mask. Now your dune bashing home instead of going to the relaxation area.  Secondly, the trends are set to modern, practical, and time-efficient treatments no matter the cost. IV therapy and Cryo are up there.

Wellness has become a vital aspect of health since the pandemic. Please tell us your thoughts.
I would say that it was always there but, I believe that everyone ‘individually’ now realised what it means; deep down now, they have learned that wellness is more than just a spa treatment. That it sickens you to be deprived of such basic things like seeing your loved ones or your buddy in school. We are indeed regularly defining the word wellness at the annual Global Wellness Summit (GWS), and believe it or not, until very recently, no one even knew how to explain it. Wellness encompasses so many aspects, and as of last year, we decided that is also needs to contain people and the planet.

How is the spa industry recovering post-pandemic?
In short, “as expected”, there are three categories of people in my eyes. One, the scary cat, the ones that are wearing a mask over a mask, Two, the neutrals, they are cautious and need to be educated and want to feel safe, they need assurance and clear thumbs up signals from the spa of their choice, and three, the denier. They never cared, and they never will; they live on as if nothing happened

So technically, the industry needed to change their marketing towards two audiences, the first two. Everything else has pushed positively by the already addressed factors of well-being needs post-pandemic.

What were some of the challenges you faced in the past 18 months?
This is a question that I best answer in short as there obviously was a lot of anxiety. I think as a young entrepreneur, you are in a different position than an employee. My biggest challenge was the team and the daily stress of a glass marble approach of what would happen.

How can you be transparent and honest if you have an open book in front of you? I leaned myself very far out of the window and announced in March 2020 that no one would lose their job, and as a team, we managed to come out in 2021 more vital than ever with a full headcount.

We had many obstacles to overcome, but in the end, we made strategic business decisions that have proven to be correct.

Related Posts

Taj Exotica Resort & Spa, The Palm, Dubai unveils stunning architecture and design
Hotels

Taj Exotica Resort & Spa, The Palm, Dubai unveils stunning architecture and design

May 27, 2022
Park Hyatt brings the quintessential long-term vacation offers with The Great Relocate
Hotels

Park Hyatt brings the quintessential long-term vacation offers with The Great Relocate

May 25, 2022
Jumeirah Emirates Towers invites residents of the UAE to experience an ‘Exceptional City Staycation’ this summer
Hotels

Jumeirah Emirates Towers invites residents of the UAE to experience an ‘Exceptional City Staycation’ this summer

May 25, 2022

Trending

The Meliá Collection adds Meliá Desert Palm to its Unique Portfolio of Properties
Hotel News ME

The Meliá Collection adds Meliá Desert Palm to its Unique Portfolio of Properties

by admin
May 27, 2022

Read more
Indulge in the world of refreshing coffee concentrates by Intellect
F&B

Indulge in the world of refreshing coffee concentrates by Intellect

by admin
May 27, 2022

Read more
Buongiorno! Eataly at The Beach to Open Its Doors Earlier as Italian Favourite Prepares to Launch All-New Breakfast Menu
F&B

Buongiorno! Eataly at The Beach to Open Its Doors Earlier as Italian Favourite Prepares to Launch All-New Breakfast Menu

by admin
May 27, 2022

Read more

Digital Magazine

Hotel News ME

Copyright © 2021
BNC Publishing. All Rights Reserved.

Navigate Site

  • About
  • Advertise
  • Privacy Policy
  • Contact

Follow Us

No Result
View All Result
  • Hotels
  • Catering
  • Reviews
  • Suppliers
  • People
  • Videos
  • Events
    • GM Leaders Conference
      • Conference 2022
      • Conference 2020
    • Leaders in Hospitality Awards
      • Awards 2022
      • KSA Awards 2021
      • Awards 2021
    • Leaders in F&B Awards
      • Awards 2021
      • Awards 2019
    • The Big F&B Forum
      • Forum 2019
    • The Big Night Life Awards
    • Executive Housekeepers Conference
  • Business Connect

Copyright © 2021
BNC Publishing. All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In