The Department of Tourism and Commerce Marketing (Dubai Tourism) and Al Tayyar Travel Group, Saudi Arabia’s leading travel and tourism company, have formed a strategic alliance with the aim to further enhance Dubai’s position as the preferred destination for Saudi visitors.
The partnership will pave the way for launching unique initiatives that will help expand Dubai Tourism’s marketing reach and visibility within Saudi Arabia, one of Dubai’s top three visitor source markets.
The promotional strategies will be primarily implemented through Al Tayyar Travel Group’s strategic online business unit, the largest home-grown digital travel company in the MENA region that manages two online travel platforms on the web, mobile web, and app: Almosafer and tajawal. The alliance will see Almosafer creating content on Dubai’s tourism offerings to be promoted across all its communication channels. The online travel platform has also collaborated with Saudi-based social media influencer, Mohammed Alnhet, to develop a series of videos showcasing the diversity of Dubai’s attractions and experiences.
Commenting on the alliance, Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “We are pleased to form a strategic alliance with Al Tayyar Travel Group, one of Saudi Arabia’s leading travel companies, to work together in promoting the diversity of Dubai’s offerings to Saudi travellers. We have a shared vision of positioning Dubai as the destination of choice for Saudi visitors, and our partnership will further support the achievement of mutual business goals.
“The geographical proximity of our countries and also the fact that we share the same values and cultural backgrounds, makes the GCC, especially Saudi Arabia, a core market for Dubai’s tourism industry. Moreover, families, our key audience constitute the bulk of the visitors from this region and with the support of strategic partnerships with travel companies such as Al Tayyar Travel Group, we are confident of attracting even more visitors from this segment.”
Almosafer will offer special hotel and flight deals exclusively for Saudi travellers to Dubai such as top things-to-do in the city, iconic attractions to visit, a slew of handpicked restaurants and shopping options, as well as travel tips. The online travel platform will create special Dubai-centric holiday packages, tailored to each of the travel segments, couples, families, individuals or business travellers.
Abdullah Bin Nasser Al-Dawood, CEO, Al Tayyar Travel Group said: “Both Al Tayyar Travel Group and Dubai Tourism have ambitious growth plans in Saudi Arabia, and I am thrilled we have reached this new partnership that will continue to significantly benefit our respective businesses, increasing inbound tourism for KSA travellers to Dubai, and boost GCC travel industry as a whole.”
The strong interest in visiting Dubai is reflected in the fact that Almosafer witnessed a 41% growth in Dubai bookings from 2017 to 2018, whilst Dubai Tourism confirmed that in the first five months of this year, the emirate welcomed 630,000 Saudi visitors.