Al Ghaith Holdings has announced the re-branding of its hospitality product, Gloria Hotel to Two Seasons Hotel & Apartments under the management of Two Seasons Hotel Management LLC.

The company described the move as a mutual decision reached amicably between Al Ghaith Holdings and Gloria Hotel Management. The decision to change the brand from Gloria Hotel to Two Seasons Hotel & Apartments will become effective as of this month.

The Two Seasons brand emphasises quality throughout its services, while the hotel offers comfortable accommodation in Dubai for travelling executives, families, holidaymakers as well as long staying guests.

The property has undergone substantial refurbishments from lobby to rooms to improve the product standards as well as in generating attractive selling points.

Two Seasons Hotel & Apartments boasts 1010 rooms and suites, in a prime location directly opposite Dubai Internet City metro station. The new brand will still be an alcohol-free property but applying the BYO system.

“The creation of our home-grown brand, and the upgrading of our current property will certainly enhance our guest interaction, by offering personalised service and quality standard to our customers”, said Freddy Farid, managing director of Two Seasons Hotel Management LLC.

Two Seasons Management Company plans to launch new hotels in Dubai and Morocco within the next two years which will include Hotel Deluxe Apartments, Beach Resort, and Lifestyle Boutique Hotel.