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Home F&B

Leaders in F&B Awards 2021 – Meet the sponsors

Meet Joe Aouad, Business Executive Officer at Nestlé Professional MENA, on behalf of category sponsor, Sweet Earth.

admin by admin
October 26, 2021
in F&B, Hotel News ME, Hotels, Leaders in F&B
A A

SWEET EARTH® – Category Sponsor

Tell us a bit about your company?

Nestlé Professional is committed to providing the finest ingredients, operational knowledge, and uncompromised support to foodservice operations. We’re in the business of helping your business succeed, our goal is to help our customers grow their businesses with our creative, branded beverage and culinary solutions. Nestlé Professional has a global network of 10 000 passionate and committed professionals ever ready to serve our most demanding customers’ needs. Our expertise combines global thinking with local understanding through our dedicated, state-of-the-art culinary and beverage centers around the world.

What are your core values?

Nestlé’s purpose is to unlock the power of food to enhance the quality of life for everyone, today and for generations to come. Creating shared value is the fundamental way we do business; and how we bring our purpose to life. We believe that for our company to be successful in the long term, we must create value not only for our shareholders but also for the community and the environment we live in.

Can you tell us about your most successful projects? 

We aim to provide hotels and restaurateurs on product trends and sustainable solutions that allow them to delight their consumers in an operationally simple and profitable way.

Nestlé Professional has launched a new range of 100% Plant-Based Meat Alternatives under the brand SWEET EARTH® originating from Czech. The portfolio consists of the SWEET EARTH® AWESOME™ Burger as well as Vegan Nuggets and Schnitzel, all that deliver on the meat experience without compromise on taste and texture.

On the sweeter side, we have also recently launched KIT KAT® Professional Spread, rich chocolate spread with crispy wafer pieces. The product is an excellent innovation that is very versatile to create exciting, branded dessert offerings for consumers.

What sets you apart in the industry?

We believe in the power of food to enhance the quality of life. It is this belief that fuels our commitment to using our global scale, resources, and expertise to contribute to a healthier future for people and the planet. Our work is guided by our three global ambitions: to support children, develop communities and preserve the planet for the future. This is at the core of everything we do, including all our new innovations and renovations we bring to the market day in and day out.

What’s in the pipeline for your company?

In line with Nestlé’s Purpose of “unlocking the power of food to enhance the quality of life for everyone”, Nestlé Professional will continue to invest and introduce more Plant-Based products for its customers, which ranges from plant-based meat, sauces, and milks. We will also be reintroducing our Nutritional Training Courses to help educate and enhance the knowledge of junior chefs across the region with more of a focus on kid’s nutrition and meal offerings as well as plant-based diets and lifestyles.

We will continue to remain committed to helping businesses succeed and aim to remain the partner of knowledge and provide uncompromising technical support to foodservice and coffee operators.

Why have you chosen to sponsor?

Nestlé Professional is committed to building strong relationships with our customers and creating a partnership where we can help their businesses succeed, the Leaders in F&B Awards is a great platform to connect and network with our customers and prospect customers allowing us to showcase our portfolio and services.

Joe Aouad, Business Executive Officer, Nestlé Professional MENA

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