Gianpaolo Bruno, trade commissioner, UAE, Oman, and Pakistan, Italian trade Agency (ITA) on the country’s participation at The Hotel Show.
An extended arm of the Italian Government in the region, a number of companies were exhibiting at The Hotel Show this year under ITA, and Gianpaolo Bruno, trade commissioner, UAE, Oman, and Pakistan said: “ITA’s participation brings a wide range of Italian companies to The Hotel Show, which are specialised in different sectors of the hospitality industry.
“The hospitality industry in the GCC is growing at a very fast pace and we think that there is a wide spectrum of opportunity for Italian companies who specialise in a niche market, within the sector.
“It is very important for us to be at the show because it is a major platform for the Middle East market and ITA being the Italian Government Agency in charge of supporting Italian companies, we are here to support the Italian companies and give them marketing, and consultancy support to direct them and help their strategies to penetrate into the market. The products from our companies range from electronics, to lighting, upholstery, furniture, and audio system to name a few.”