Nassima Royal Re-brands to IHG’s voco

Posted under Hotel News ME, News.
by Mahak Mannan | Published 2 years ago

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InterContinental Hotels Group (IHG) has signed a management agreement with ACICO Gulf Real Estate to rebrand Nassima Royal Hotel to voco Dubai, marking the first signing of voco, IHG’s new upscale hotel brand, in the Middle East.

Kenneth MacPherson, CEO EMEAA at IHG pictured with Ghassan Alkhaled, CEO and vice chairman of ACICO Group

Kenneth MacPherson, CEO EMEAA at IHG pictured with Ghassan Alkhaled, CEO and vice chairman of ACICO Group

Hosted by IHG’s senior leadership team, the Middle East launch was attended by the wider global voco team, including the brand’s F&B and design specialists.

IHG launched voco in June 2018 to strengthen IHG’s offer in the $40 billion upscale segment, which is expected to grow by a further $20 billion by 2025. In the Middle East, the brand is well suited for both new and conversion opportunities, focused on high-quality individual and locally-branded hotels.

Designed for both business the leisure travellers, the new voco offers 471 rooms that overlook either Sheikh Zayed Road, or the beach. Amenities include a business centre and 1000 sqm of meeting rooms as well as recreational facilities such as an outdoor swimming pool, a gymnasium, and a spa. The hotel also features multiple dining options including an all-day dining, the lobby bar, a pool bar, and three restaurants.

Commenting on the landmark signing, Pascal Gauvin, managing director, India, Middle East & Africa, IHG, said: “IHG has identified significant growth opportunities in upscale hospitality and the signing of voco Dubai is a significant step in this direction. We are excited to partner with ACICO Gulf Real Estate, a subsidiary of ACICO Group to debut the brand in the Middle East and are confident that it will be a popular choice amongst travellers visiting Dubai.”

“The Dubai market is ever-changing and maturing. In the UAE alone, unbranded accommodation market makes up 60% of the total hospitality sector. As such, we believe that the emirate now requires a unique offering like voco to cater to mindful and self-determined audiences. voco combines the best of individual, high-quality upscale hotels, with IHG. It’s a brand that forms the heart of a newly built hotel or celebrates what already makes an existing hotel successful. Most importantly, guests can enjoy the freshness of unique hotels under a name they can trust.”

Ghassan Alkhaled, CEO and vice chairman of ACICO Group added,We are proud to partner with IHG to open the first voco in the Middle East. Powered by the strength and scale of the IHG system and charm of the newly launched brand, we are confident that voco Dubai will be a great success and a preferred choice for business and leisure travellers looking for an upscale experience.”

voco, inspired by the meaning ‘to invite’ or to ‘come together’ in Latin, promises guests an experience that is different, brought to life through a bold, distinctive identity, informal service style and thoughtful touches.

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