OYO Home Set To Challenge The Middle East’s Hospitality Industry

Posted under Hotel News ME, News.
by Mahak Mannan | Published 2 years ago

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OYO Hotels & Homes, South Asia’s biggest and fastest-growing chain of leased and franchised hotels, homes, and living spaces has announced the launch of OYO Home in Dubai.

OYO Home_Dubai (2)

Starting with 40 homes in the city, the hospitality chain plans to ramp up the footprint to 200 homes in the next six months. It also plans to introduce the category to other Emirates in the UAE.

OYO Home is a Home Management service that utilises the chain’s existing on-ground operations, hospitality technology, housekeeping skills, revenue management algorithms, and distribution process to deliver a solution to second home-owners. It intends to focus on locked and unused homes across top holiday destinations in the country.

Commenting on the launch, Manu Midha, head – Middle East, OYO Hotels & Homes, said, “At OYO, we are focused on solving the problem of lack of quality and the supply-demand imbalance in the hospitality sector. India’s top holiday destinations have a sizeable number of homes that are locked and unutilised.

“Homeowners are unable to put these assets to personal or commercial use due to lack of time or expertise in homestay-management. We saw this as an untapped opportunity where our business has existing synergies, we have resources all across the UAE, strong capabilities when it comes to property onboarding, transformation & upgradations, including redesign to suit the needs of young global travellers, hospitality-operations, revenue management, and distribution network – both online and offline, through both OYO’s own and partner channels.”

Last year, OYO Hotels & Homes welcomed over 100,000 guests from 75 countries across 16 properties in the UAE, since its launch in October 2018.

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