Global Hotel Alliance (GHA) announces the ‘Million D$ Giveaway’ promotion for its brand-new rewards currency, DISCOVERY Dollars (D$). The industry’s first digital rewards currency is part of the reimagination of GHA DISCOVERY, the world’s largest loyalty programme for independent hotel brands, which is operated by GHA. The Million D$ Giveaway promotion started Friday, 14 January 2022, and runs through 31 March 2022. GHA DISCOVERY members can opt into the Million D$ Giveaway as part of their free membership and be entered to win one of over 20,000 prizes totalling one million D$, including a grand prize of D$10,000. After opting in, members are then given an additional five entries for every completed eligible booking prior to the end of the promotional period when booking with GHA DISCOVERY or any of the hotel brands’ programme-specific channels.
“Our aim is to give today’s consumers a good reason to get out and indulge, either close to home or on a trip. With this launch promotion, we are putting our new rewards currency – D$ – in our members’ digital wallets to bring them into our hotels and help them relish the moment, however they choose. D$ can be used toward the room or across the hotel for dining, drinks, spa or golf, and even outside the hotel on authentic, curated Experiences”, said GHA’s VP, Head of Transformation Kristi Gole.
“The conversion is simple – one D$ equals one US Dollar, so we are effectively giving away one million dollars. We anticipate that through our digital rewards currency, we’ll generate US$1.5 billion in room revenue alone this year, giving a much-needed boost to the hospitality sector and local economies”, she adds.
All GHA DISCOVERY members are eligible for the Million D$ Giveaway promotion during the period specified, regardless of their tier level within the programme. Non-members can partake by signing up for the GHA DISCOVERY programme for free here. For the lucky winners, the D$ won will be added directly to their accounts and be eligible for six months from the date of issuance, valid at all properties within the collection. The GHA DISCOVERY programme and D$ are accepted at more than 500 hotels across 35 independent hotel brands worldwide.
