The joint campaign will see Wego promoting the event across all its marketing channels. Wego will be working on compelling stories and tailored videos covering things to do and explore at the event including a detailed guide for the event to generate awareness around EXPO 2020. It will also include emails and push notifications to Wego’s vast customer base in the MENA region enticing them to visit the world’s most awaited event.
The campaign will run online until the 31st of March, where Wego provides the users with a range of tickets that they can book from through its application and website under the activities section. Travellers from any part of the world can seamlessly book a 1-day ticket, multi-day pass entry as well as season’s pass.
Mamoun Hmedan, Managing Director, MENA and India, Wego, said: “EXPO 2020 is the first global event that will draw a new path for the return of the global economy to what it was before the pandemic and boost the tourism industry. We’re proud to partner with EXPO 2020 and offer our users a chance to visit this remarkable event.”
EXPO 2020 is an event that the world was awaiting, and it represents a benchmark for the most prominent events in light of the pandemic, which in turn will contribute to a significant increase in tourism recovery in the region.
Through this collaboration, Wego aims to increase the number of visitors to the event. For the month of October, Wego has rewarded its users with a free EXPO 2020 ticket when they booked a 2-night hotel stay through its platform.
Recent reports show that EXPO 2020 saw over 2.3 million visitors in the first month. Through this campaign, Wego aims to increase the conversation about EXPO 2020 and drive more visitors to the event.
The Expo 2020 ticket will be valid throughout the entire duration of the event.