Product focus: In room accessories

Posted under Interviews & Features.
by Patrick Ryan | Published 3 years ago

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Myriam Redouane

Regional Commercial Director – SAGMA CORP

 mredouane@sagmacorp.com

+971 4 454 84 02

What is your best-selling product?

Honouring the heritage of the worldwide renowned haute couture elegance, the Oud & Rose scented hotel amenities set, by Lanvin is our best-selling product. It contains notes of oud, rose, patchouli and musc.

_MG_5868In 1924, Jeanne Lanvin opened her atelier de parfum in Paris. Les Notes de Lanvin continues the fragrance legacy with refined collections for the bath and body with an avant-garde and attractive packaging suiting all types of bathroom designs: from the perfume shaped bottle with a shiny black capsule, to the pearly white material and elegant branded stamp.

What is unique about it?

The range of formulas are gentle and adapted to all skin types ensuring sensorial textures and experience available in white vetiver and orange amber.

The oud and rose range is suitable for all genders, invigorating and authentic to the oriental traditions.

Each bottle size is 45 ml which represents a great value for the rates therefore this product line is very competitive on the market.

We offer to extend this memorable experience with beautiful products that are  designed with elegance and that French touch.

Lines are made in the USA and certified as per the sustainability requirements.

What are the trends in the industry at the minute?

Did you know that when it comes to in-room lines of amenities, one new brand enters the market every other day on average worldwide? There are many requirements from the hospitality field and it is too vast to speak about trends.

One area of focus these days is sustainability; properties have extended their green concerns through the cosmetics and consumables they are acquiring. In the Meanwhile, partnering with a renowned high end luxury brand is a major plus point.

What type of operator do you cater for?

We work closely with the housekeeping, marketing, events and spa departments in five-star hotels. Extendedly our clients are also airlines, private jets, yachts and palaces.

What maintenance service do you offer?

Well it is more of a qualitative customer service and after-sales support: collaboration, and active follow-up. We strongly adhere to our core values therefore, we efficiently innovate through adapted solutions, intelligent marketing support and buzz events. We collaborate with our retail network to enhance our clientele guests voyage and support them in communicating our collaboration through our media network.

We extend our support to train hotel staff and provide them with valuable information about our products.

Customer service, to us, is not just about getting a deal through. It’s about connecting to ensure a healthy and sustainable relationship.

We are a passionate team dealing with a passionate clientele and we will continuously commit to the optimal level of satisfaction.









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