5 minutes with… Myriam Redouane, hospitality regional director, SAGMA CORP.
Can you provide some details about the company history?
Sagma Corp is a master distribution company based in Dubai. We’ve been operating since 2009 and specialise in the distribution of French niche perfumes and luxury guest amenities. We currently cover most of the GCC and Levant regions, as well as Africa, Maldives, Mauritius, Kazakhstan and Azerbaijan. 
What is the most popular product that you supply to the hospitality industry and why?
In 1924, the fashion designer Jeanne Lanvin opened her Atelier de Parfum in Paris, and a world of olfactory delights was born: Les Notes de Lanvin continues the haute couture and fragrance legacy with refined collections for the bath and body and an avant-garde attractive packaging: from the perfume shape bottle with a shiny black capsule, to the pearly white material and elegant branded stamp. The gentle formulas are adapted to all skin types ensuring sensorial textures and experience, available in 45 ml oud and rose, white vetiver, and orange amber.
What new products and announcements should we know about?
We currently hold a global agreement with Accor for the Sofitel brand and launched our line in Qatar, Bahrain, Riyadh and Jeddah with key hospitality groups. New developments are in the pipeline such as DUPONT guest amenities and MONTBLANC luxury line. A new product launch called Oscar De La Renta from New-York city offers an elegant wide range of 40ml products; formulas are beautifully inspired by selected refined ingredients and oil concentrates of Oscar De La Renta fragrances.
