Hotel News Middle East takes a look at some of the highlights of this year’s Arabian Travel Market:
Expo 2020 Dubai: The Legacy: Monday, 24 April at 12.30pm
The session kicks off proceedings at ATM and will assess the role of Expo 2020 in delivering the UAE government’s long-term vision for economic diversification. Panellists will discuss the core theme of sustainability as part of the United Nations World Tourism Organisation (UNWTO) Year of Sustainable Tourism Development; the potential legacy of the mega project; and the future of the UAE as a knowledge economy, a leading global city, and tourism destination.
- The Real Deal: Why Selling Local Experiences Matters: Tuesday, April 25 at 4.20pm
Panelists give hints and tips on how Middle East destinations can adapt to this trend, which is fast being adopted by travellers of all ages from across the globe. They will look at what steps destinations have taken to sell “the real Middle East” and how they can further enhance their experiential travel offering.
- The inaugural ATM Global Halal Tourism Summit 2017, Wednesday, 26 April at 12.20pm
This event brings together some of the world’s leading Muslim travel experts to discuss the nuances of this fast-growing sector. The global Muslim travel market was valued at $151 billion in 2015, representing around 10% of the global international tourism market and, by 2021, that value is expected to reach $243 billion. Uniting the industry’s leading halal travel experts, the Global Halal Tourism Summit will reveal the industry’s true scope and size, development strategies, and potential for future growth.
