Dean Wicks, Chief Flights Officer of Wego.com reveals the airports around the world that are being tagged most frequently by travellers on Instagram and how they are encouraging such extensive interactions.
We’ve seen an evolution in airports over recent years in terms of design, infrastructure and services, but combine that with more people travelling today than ever before, add a social media platform like Instagram, and you see which airports truly resonate with travellers.
Singapore’s Changi Airport is supremely popular with Instagrammers, regularly presenting travellers with innovative installations, rooftop sunflower gardens and annual festival celebrations for Christmas and Chinese New Year. Possibly one of its most photographed features is the unique Kinetic Rain installation.
Bangkok’s Suvarnabhumi Airport is an Instagram star, in spite of the fact that the airport has no official Instagram channel of its own. In 2012 it was named the most Instagrammed location in the world. It’s most photographed area is the vaulted concourse, along with the intricately designed Buddhist Pagoda. The airport’s designers have successfully incorporated local Thai culture into the overall experience which travellers are clearly impressed with.
Los Angeles International Airport, which has also appeared in the top ten of most Instagrammed locations in the world, comes in second. The iconic LAX sign is a popular feature on Instagram, and it’s probable that the concentration of celebrities that pass through this airport contribute to the quantity of tags. Outside of an awards show, it’s possibly one of the most opportune locations for star spotting.
London’s Heathrow Airport, as one of the busiest in the world, also enjoys frequent tagging on Instagram. There’s a trend for food images, particularly a good British breakfast, along with departure lounge drink and passport shots. Lines of airline livery photographs reflect the airport’s position as a global hub.
Sydney International Airport has a healthy amount of tagging on Instagram with more of a focus on aircraft on the runway than within the terminal. Some of Sydney’s stunning skyline, warm sunrises, the ‘G’day, Welcome Home’ sign upon arrival, and a few of the spectacularly designed Qantas First Class Lounge are a feature.
Hamad International Airport in Doha, which connects Europe and the Middle East to Asia and the rest of the world, is enjoying a strong presence on Instagram. Love it or loathe it, Urs Fischer’s ‘Giant Teddy Bear’ dominates as a point of interest in the departure terminal, as does the giant moving walkway for transfer passengers between concourses A and E.
It’s not surprising that the canine restroom, complete with mini fire hydrant, is hugely popular with Instagrammers at John F Kennedy Airport in New York. New Yorkers love to Instagram, and the Big Apple’s very own Shake Shack which has a particularly stylish airport outlet also features largely, as well as the New York subway connection.
Tokyo’s Haneda Airport’s enormous Market Place in Terminal 2 is heavily featured, its curvy designs and striking architecture a big hit with passengers. The traditional Japanese-styled Edo-Koji shopping area in the International terminal and Japanese culinary delights in the departure lounge are also popular tags.