The Royal Continental Hotel group has launched its first property in Deira, Dubai.

The ribbon is cut at the opening of Royal Continental Hotel Deira

The four star hotel, which opened on 12 January is billed as combining traditional Arabic design with urban elements of modern architecture.

Sultan Al Menhali, CEO, Royal Continental Hotel said, “We are delighted to announce the launch of our first hotel in the Middle East. Aligning ourselves with His Highness’ vision of focusing on family, Royal Continental Hotel is Sharia compliant and designed keeping in mind the importance of families spending leisure time together.”

Al Menhali added that the opportunity to contribute to the vision of Dubai attracting 20 million visitors by 2020 was a key objective along with helping Dubai to become the first choice for international and business travellers.

The newly launched hotel holds 168 rooms and suites.