The organisers of Arabian Travel Market, ATM, have predicted experiential tourism will generate AED236 billion by 2026.
“Travellers, more than ever before, have an array of choices available to them and, as such, are looking away from the more traditional beach and sight-seeing holidays. Some are soaking up culture and custom, while others, especially regional visitors more familiar with Arabic culture, are clearly opting for thrill-seeking adventures and experiences,” said Simon Press, senior exhibition director, referring to a report issued by Colliers International, called The UAE Hospitality Market
“That message is coming through loud and clear from many of the travel professionals attending Arabian Travel Market this year.”
The report said that hotel supply in Dubai has increased by 6,700 keys in 2016.
It also said that occupancy rates are up to 78%, with the average length of stay remaining close to the same level as 2015 at 3.6 nights.
The report reads: “It is expected that the length of stay will further grow as the city increases its theme parks and entertainment offerings. A greater family appeal is expected to drive overall spending as well.”
ATM takes place from 24-27 April at Dubai International Convention and Exhibition Centre.