NZMP, the ingredients brand of Fonterra, exporter of dairy products, is making its standalone debut at Gulfood after spending 40 years partnering with Middle Eastern and African food and beverage manufacturers.
A senior figure with the firm said Gulfood is a strategic event that offers the NZMP team, from New Zealand, the chance to connect with key customers and continue identifying market trends.
NZMP general manager Middle East Santiago Aon said:”Our focus for the future is helping our Middle East and African customers meet the changing demands of consumers as the region grows and consumer attitudes focus more on nutrition and health awareness.
“Consumers in the region are increasingly seeking dairy products from a trusted source and want to know where their food is from. They are looking for natural ingredients, minimal additives and clean labels with a clearly stated origin. With NZMP ingredients, manufacturers are able to meet this demand.”
Visitors to the NZMP stand at Gulfood will get a interactive virtual reality experience that shows “how NZMP unlocks the goodness of New Zealand grass-fed dairy and shares it with the world. Delegates can also create products in the NZMP virtual store and explore ingredients and solutions that can help them grow their business”.
NZMP ingredients that are available for sampling at Gulfood include NZMP spreadable butter that spreads straight from the fridge and NZMP pastry butter used.
NZMP will also be showcasing a range of NZMP milk powders and innovative high-protein dairy beverage applications.
Aon said NZMP wants Middle Eastern and African food and beverage manufacturers to see first-hand how they can use world-leading dairy expertise to give them a market advantage.