Rotana has promoted Sam El Asmar to the position of corporate vice president – revenue and distribution.
El Asmar was previously corporate director of revenue, he joined Rotana in 2012 bringing with him 14 years of experience in hotel revenue management and distribution.
COO of Rotana Guy Hutchinson said:“Sam has been instrumental in putting together a dedicated Revenue team for Rotana and his leadership and strategic insights have helped greatly improve our ability to forecast demand accurately and institute optimal pricing and inventory controls, enabling the company to achieve consistent top-line growth and increased market share.
“His promotion to Corporate Vice President – Revenue and Distribution will allow Sam to play a more influential role in improving the company’s core revenue processes and maximising long-term revenue and profitability.”
El Asmar has worked with leading international hotel chains including Hilton Worldwide and Concorde Hotels and Resorts.