One of Dubai’s leading B2B PR firms has appointed a new general manager and senior account manager.
James Lakie has been named as the general manager of Shamal Communications who are the lead PR firm for Arabian Travel Market and Dukes Dubai.
The new appointments coincide with the completion of Shamal’s rebrand and the launch of its new digital and broadcast divisions.
Lakie, who has been with the company for three years, said: “I’m looking forward to the added responsibility that this position carries, especially with the launch of our two new divisions.”
He began his professional career in 2002 with VisitScotland, the Scottish National Tourist Board. During his tenure, he worked on both consumer and corporate accounts, bringing a wealth of experience to Dubai and managing accounts across numerous industry verticals.
Gavin Gibbon has been brought on board as Senior Account Manager. He has over 17 years’ of experience as a journalist and has been in Dubai for three years. He previously worked for ITP Publishing and OSN. Gavin joins from real estate company Core Savills where he was PR and communications manager.
Gibbon said: “Having worked with Shamal during my time at ITP my decision to come on board was an easy one. The agency has an incredibly strong client base, with a passion to serve them well and foster good relationships with the media. Their ambitions also match my own and I am looking forward to the challenges and opportunities that lie ahead.”
