The Golden Tulip brand is set to benefit from a relaunch across the MENA region.
Louvre Hotel Group (LHG) has announced the worldwide rebranding of Golden Tulip as a hotel brand aimed at the lifestyle segment.
Amine E. Moukarzel, president, Louvre Hotels Group MENA said: “The rebranding is aimed at blurring the boundaries of work and play to create moments of surprise and delight for our guests.
“Technology and the rise of social media have changed the expectations of the modern traveler, who increasingly prefer open, dynamic and social spaces.
“The rebranding aims to reflect and respond to these trends, and will bring a distinctly modern vision that complements Golden Tulip’s long-standing experience in operating four-star hotels, thus helping set the brand apart from its peers.”
Moukarzel added that design plays a crucial role in the make-up of any hotel especially when it comes to providing guests with a sensory experience and improving their stay.
The brand, which operates over 35 hotels in the MENA region, has several existing properties set to undergo renovation works towards the new-age branding, while new build hotels have already been identified for Dubai, Muscat and Algiers.