Diversification and experiential travel are the biggest tourism trends in Oman right now.
That is according to Khalid Al Zadjali, director of Oman Convention Bureau, pictured right, who was speaking to Hotel News Middle East at ATM.
“The emphasis on diversification means we have a mix of products in one destination,” he said.
“There are so many different segments to tourism starting from leisure tourism, history and culture. We have over 5,000 years of history in Oman.”
He pointed to the number of activities available to tourists as proof that Oman is very much tapping into the demand for experiential travel right now.
“The most important thing is the authentic Arabic experience that Oman can provide to the tourist,” he said.
“Other Middle Eastern countries may develop but what we have is authenticity. It’s a very different country and the tourist facilities are there in terms of added value, it’s not just about the economic point of view.”
Al Zadjali said it’s all about the social aspect as well as the size of the experience and the wow factor.
He also said that the smooth process to receive a visa when arriving in Oman is a huge plus when it comes to driving tourism.
“We have 62 nationalities that receive visas on arrival for a couple of years now… maybe more,” he said.
“Visa accessibility is not an issue and with the expansion of the airports it makes for a very positive experience.”