Emaar Properties has launched a social media campaign entitled #BuildingCommunities, to urge people to get into the spirit of sharing this Ramadan.
The campaign urges people to commit random acts of kindness. As part of the campaign, Emaar will place over 1,000 #BuildingCommunities boxes across its assets, each with gift vouchers valued at AED 100.
The boxes will have instructions on the charitable deed to be done, which could be anything from buying a stranger a present using the voucher or giving it to a person in need.
The voucher can be used at Emaar businesses including Address Hotels.
Ahmad Al Matrooshi, managing director of Emaar Properties, said: “#BuildingCommunities reflects the spirit of giving that marks the Holy Month of Ramadan, and promotes camaraderie and togetherness among people. It encourages them to do a random act of kindness, which brings cheer to others and makes a positive difference to their lives.
“To further foster community spirit, #BuildingCommunities kindness boxes will also be placed in Emaar’s neighbourhoods, where residents can use the vouchers to bond with neighbours or touch a person’s life through random acts of kindness.”
People are also urged to share their stories of kindness which could range from leaving a friendly note at someone’s desk to donating time to a local charity or even helping a stranger in need.
These stories will be shared on Emaar’s social media channels under the #BuildingCommunities campaign and Emaar will donate a cash prize of AED 20,000 directly to the winner’s charity of choice.