The Ascott Limited (Ascott), has secured contracts to manage its first three properties under the new lyf brand in China and Singapore, aimed squarely at the co-living market.
This marks the launch of Ascott’s new co-living concept in China as the company seeks to capture the millennial market and shape the future of travel.
If successful, it is expected the lyf brand could be rolled out across the Middle East.
Lee Chee Koon, Ascott’s chief executive officer, said: “Since Ascott unveiled the lyf brand in Singapore last November, we have received very strong interest in this new co-living concept designed by millennials for the growing wave of millennial and millennial-minded travellers, such as technopreneurs, startups and those in the creative industries.
“We are excited to be launching lyf in China with two properties and to have secured our first in Singapore. These trailblazing lyf properties not only enjoy prime locations with a ready catchment of business and leisure travellers, they also offer vibrant spaces for these change-makers to build new connections and co-create with the community therein.”
