Al Ghurair Properties has teamed up with AccorHotels to launch the first Swissôtel brand in the UAE.
Both properties will be managed as part of the Swissôtel & Swissôtel Living portfolio, representing the brand’s first foray into the United Arab Emirates. Located within Deira, the hotel and residences offer access to the iconic Al Ghurair Centre – one of Dubai’s original upscale shopping centres, which recently completed an AED 1.8 billion expansion.
Sultan Al Ghurair, CEO of Al Ghurair Properties said: “This landmark agreement, in partnership with AccorHotels, reflects Al Ghurair’s commitment to working with best-in-class service providers and to attracting new brands to the UAE. The Al Ghurair Centre comprises of over 350 retail, dining and entertainment outlets, attracting more than 21 million visitors a year.
“With 58 real estate projects under development, of which a large proportion are in Deira, the rebranding of the Al Ghurair Centre hospitality offering is a key part of our goal to lead the regeneration of Old Dubai.”
Sami Nasser, chief operating officer, Luxury Brands, AccorHotels Middle East said: “The Al Ghurair family plays a leading role in driving Dubai’s growth as a global destination, and as such, the iconic Al Ghurair Centre is the best location to debut the city’s first Swissôtel & Swissôtel Living. Through this rebrand, we are bringing a new travel experience that is full of energy, passion and vitality – all part of the Swissôtel brand DNA – to the revitalisation of Old Dubai.”
“long with two notable Swissôtel properties welcoming guests in Makkah, in addition to our flagship Swissôtel the Bosphorus, Istanbul, Al Ghurair Hotel and Al Ghurair Living provide an excellent base and springboard for the future development of the brand in the Middle East,” he concluded.