Minor Hotels (MH) has chosen Cendyn as the hotel group’s customer relationship management (CRM) partner.
Eric Cartwright, director loyalty & partnerships, Minor Hotels, said: “We are delighted to begin our relationship with Cendyn. As a CRM leader Cendyn embodies what Minor Hotels feels to be a like-minded partner.
“While we grow beyond our current state, following our roadmap of expansion, we need to future-proof our customer platforms to allow us the ability to immediately recognise our valued repeat guests as well as our first-time guests in a manner that augments our existing discovery loyalty programme, delivering insights on each individual so that we can drive loyalty through service delivery, analytics, and timely communication. As we expand, this platform will enable us to easily add functionality and service to our growing portfolio, without the need to rethink platforms.”
Cartwright added that using data to pave the way in how hoteliers communicate with their guests has revolutionised how they can learn more about their guests’ interactions, drive direct bookings, maintain brand presence with their most valuable guests and stay competitive in their market.
He said that Cendyn’s CRM and Loyalty Suite enables hoteliers to keep their guests at the forefront of what they do, and concentrate on providing exceptional, personalised customer service at all times.
