The cream of the region’s fitness experts will be in attendance at The Leisure Show which is taking place in Dubai World Trade Centre (DWTC) next month from 18-20 September.
The annual event will also introduce the Middle East’s leisure market to a number of eco-ranges, including high-end machines that operate purely off of water and the latest in virtual reality’s growing influence on the industry.
Sarkis Kahwajian, event manager of The Leisure Show Dubai, said: “What we’re experiencing is a major shift in the operating capabilities of the traditional gym and fitness products.
“Eco-friendliness is now a prime concern for both manufacturers and users, meaning that even the finest gym and sports equipment now aims to offer as little an environmental impact as possible, while providing the maximum physical challenge.
“On top of that, virtual reality is only getting bigger too, generating endless creative possibilities for taking work-outs, for example, to a whole new level, while reducing the need for electricity draining equipment.
Among the big-name experts at the event are SportsArt, Matrix, Technogym, Les Mills and Cybex.
Giovanni Berselli, EMEA sales director – hotels channel, for SportsArt, said: “We are the only company whose products put watts back into the power grid, converting up to 74% of the user’s energy while cleaning it up, and converting it into utility-grade electricity. That is what is unique and why we are the pioneer in green fitness technology.
“SportsArt was founded in Taiwan by Paul Kuo, a visionary who has aspired to make the world a better place through eco-innovative fitness equipment. Our Eco-Powr line is the culmination of these aspirations, allowing facilities to reduce their carbon footprint, become more sustainable, offset their power costs, and attract more members who are interested in green companies that do all of the above.”
The Eco Powr range harnesses the energy created by a workout and sends it directly back to the grid, offsetting the electricity initially used to power the machine.
The line is already being billed as one of the biggest energy conserving innovations since solar panels, and is part of a growing market of eco-friendly and digitally revolutionised fitness equipment set to be exhibited at September’s Leisure Show.