Emaar Hospitality Group has announced its next hotel project – Address Fashion Avenue, located directly opposite Burj Khalifa.
Address Fashion Avenue, featuring the 167-room Address Fashion Avenue hotel and Address Residences Fashion Avenue with 78 high-end residences, also marks the Group’s 20th hotel project under its premium luxury brand Address Hotels + Resorts, and the 12th Address project in Dubai.
Olivier Harnisch, chief executive officer of Emaar Hospitality Group, said: “With 28 upcoming projects and 11 operational hotels, Emaar Hospitality Group has set a distinctive imprint in the hospitality sector. As our flagship hotel brand, Address Hotels + Resorts has been a driving force of our growth, with its positioning of ‘where life happens’ resonating with our guests and residents.”
The new Address Fashion Avenue is even more exceptional, Harnisch added, not only because it is the 12th Address project in Dubai but also for its unique location by Burj Khalifa and linked directly to the expanded Fashion Avenue of The Dubai Mall.
“The hotel and serviced residences will appeal to those value exclusivity, love fashion and wish to make a personal statement on their preferences and aspirations. With Dubai fast evolving as a global fashion hub, the project will appeal to the trendy and trend-setters. Address brings enriching experiences for our guests, and we will continue to enrich their lives with luxury, style and elegance,” he said.