Vincent Vermeulen, principal of the Belgian-based School for Butlers was on at hand at The Hotel Show Dubai to tell us all about his company’s unique vision…
What are you promoting at The Hotel Show Dubai?
We are promoting the training services we offer. We offer training for hotels and private butlers in our school in Belgium, we also train private companies and premium car brands as well as airlines.
What we can offer is training for different profiles in a hotel – for example, housekeeping training or front of office.
Obviously we also provide training for a butler service; whether you call them butlers or not there is always a VIP level of service which really needs that dedicated customer experience.
What are your plans for the future?
We are very interested in the Middle East. We are in talks to see if we can set up an office here in Dubai and that would be the hub to go to south east Asia.
I think that everybody can build a very nice hotel but not everyone can operate a very nice hotel in the sense that people buy people, they don’t buy products.