Swiss-Belhotel International (SBI) has signed Swiss-Belhotel and Suites Jazan in Saudi Arabia.
The announcement was made by Laurent A Voivenel, senior vice president, operations and development for the Middle East, Africa and India, Swiss-Belhotel International. Featuring 210 keys, the upscale four-star property is owned by Cardamom International Property Management LLC.
Voivenel said: “We are delighted to expand our footprint in Saudi Arabia strengthening further our relationship with Cardamom International Property Management LLC with whom we had recently signed Swiss-Belhotel Al Aziziya Makkah.
“The new agreement demonstrates the confidence of the owners in the strength of Swiss-Belhotel International brand. Jazan City is a significant market with a growing demand for hotels. The development of Swiss-Belhotel and Suites Jazan will enable us to cater to travellers looking for quality accommodation with world-class facilities at a great value.”
His views were echoed by Nawaf bin Mansour bin Saleh Al Sharif, owner of Cardamom International Property Management, who said: “We are delighted to collaborate once again with Swiss-Belhotel International and are confident together we will make Swiss-Belhotel and Suites Jazan a preferred choice for residents and travellers to Jazan.
“It is a market that is currently under supplied in terms of hotels and is, therefore, projected to show strong growth in the near future and we are keen to take advantage of this massive opportunity.”
Gavin M. Faull, chairman and president of Swiss-Belhotel International, said: “As part of our global expansion strategy, we are dedicated to enter new markets and particularly excited about our debut in Jazan with a reputable partner like Cardamom International Property Management.
“Jazan is witnessing major economic development in Saudi Arabia and we believe our brand will be ideally placed to cater to the needs of travellers to the city with an exceptional property like Swiss-Belhotel and Suites Jazan.”