The Basma Group and ARADA have signed a management agreement with luxury hospitality group Minor Hotels to launch the Anantara Sharjah Resort.
Scheduled to open in mid-2020, the 233 Anantara Sharjah Resort will have 233-keys.
HE Sheikh Sultan bin Ahmed Al Qasimi, chairman of Basma Group and Chairman of ARADA, said: “Anantara is one of the world’s most prestigious luxury hotel brands, and this new property marks yet another hospitality milestone for Sharjah. We’re looking forward to launching the Anantara Sharjah Resort in 2020, and delivering on our commitment to providing exceptional new destinations to the residents of Sharjah, as well as tourists to our fast-growing Emirate.”
William E. Heinecke, founder, chairman and CEO of Minor International PCL, said: “We are delighted to be partnering with Basma Group and ARADA to bring our luxury Anantara brand to Sharjah. There is a huge opportunity within the luxury segment in this fast-growing destination and we are confident that Anantara will be well received within the market.”
Dillip Rajakarier, CEO Minor Hotels, also commented: “Anantara is very well established in the Middle East market and adding a resort in Sharjah is a great opportunity to further extend the brand in the region and reach new markets.
“We look forward to working with Basma Group and ARADA to bring the new resort to market and to ensuring its success as one of the leading hotels in the emirate.”
The Emirate recorded a 17% rise in tourist numbers in 2016, compared to the previous year, according to statistics released in April by the Sharjah Commerce and Tourism Development Authority (SCTDA).
The Anantara Sharjah Resort is co-owned by Basma Group and ARADA, with the latter playing a developer management role in the delivery of the property. Both companies have headquarters in Sharjah, under the chairmanship of HE Sheikh Sultan bin Ahmed Al Qasimi.
The announcement follows a busy year for ARADA, which launched its first real estate project, Nasma Residences, in March, and Sharjah’s largest mixed-use megaproject, the AED24 billion Aljada city destination, in September.
Minor Hotels currently operates 13 properties in the Middle East across four of its brands – Anantara, AVANI, Tivoli and Oaks – and has a further pipeline in the region across these four brands. In total, the company currently operates 39 properties in 12 countries around the world.
