Tourism in Ras Al Khaimah was very much on the agenda when Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA) spoke on a panel at the closing ceremony of the United Nations World Tourism Organisation (UNWTO) International Year of Sustainable Tourism for Development, 2017.
The panel, which was held in Geneva on 19 December, and Mattar participated in the session which aimed to reflect on the achievements of the the campaign against the three objectives set:
1. Raising awareness on the contribution of sustainable tourism to development
2. Mobilising all stakeholders in making the sector a catalyst for positive change
3. Fostering change in policies, business practices and consumer behaviour in tourism.
“With a clear vision, RAKTDA is transforming its natural gifts into tourism assets to benefit all,” Mattar said.
“In 2017 we sought investment and operation for the creation of three new eco-friendly adventure based projects on the UAE’s highest mountain Jebel Jais – positioning it as the nature adventure hub of the middle east, and complementing the offering of the neighbouring emirates.”
