Luxury hotel company Jumeirah Group has announced the launch of a new brand – Zabeel House by Jumeirah.
The new brand has been created in response to the continuing and growing travel trend for exploration and enrichment through travel experiences.
Jumeirah Group chief operating officer Marc Dardenne said: “The launch of Zabeel House by Jumeirah is a significant milestone in achieving strategic expansion and provides an opportunity for Jumeirah Group to access new localities and destinations. Zabeel House by Jumeirah is for the traveller who wants to enjoy our award winning hospitality, but experience it in a more relaxed and casual setting.
“The brand has broad appeal, and we are confident that owners will be very pleased with its commercial strengths – not least the endorsement that comes as being part of the Jumeirah family of brands – and guests will be delighted by their Zabeel House by Jumeirah experience.”
A spokesperson added that Zabeel House by Jumeirah will have a strong appeal for this increasing segment of travellers, from across a broad demographic, who want to connect meaningfully with their travel destinations.
“Designed for the curious traveller with an intrepid spirit, who wants to experience a city like a resident, discover lesser-known neighbourhoods or uncover a different version of the city that they already know well, Zabeel House by Jumeirah is a place to immerse into the local neighbourhood or use as a great jumping off point to discover more in cities round the world,” said the spokesperson.
“Each hotel under the brand will have a price point, service attitude and fanatical attention to design to match this ethos.”
Jumeirah Hotels & Resorts manages properties in Dubai and Abu Dhabi, UAE, and Kuwait in the Middle East and The Emirates Academy of Hospitality Management.
Future openings include luxury hotels in the UAE, Bahrain, Indonesia, China, Oman, Jordan, Malaysia and Saudi Arabia.