Sandra Simone Leibrock has joined Shangri-La Hotels & Resorts as director of sales & marketing and will be overseeing two properties in Muscat – Shangri-La Al Husn Resort & Spa and Shangri-La Barr Al Jissah Resort & Spa.
She will also lead the repositioning efforts of Shangri-La Al Husn Resort & Spa as a private standalone resort distinct from adjacent sister property Shangri-La Barr Al Jissah Resort & Spa comprising of two hotel wings, Al Waha and Al Bandar.
Speaking of her appointment, Sandra said: “I am delighted to join these iconic properties in Muscat. For almost 12 years Shangri-La Barr Al Jissah Resort & Spa and Shangri-La Al Husn Resort & Spa have set the standard for hospitality in Oman.
“I look forward to bringing both resorts in a new direction as we enter a new era with Al Husn evolving into an ultra-luxury offering distinct from adjacent sister property while strengthening Al Waha and Al Bandar hotels wings as the ultimate family holiday destination in the region.”
Welcoming Sandra to the new role, resort general manager Juergen Doerr said: “We are delighted to have Sandra join us in Muscat. I am confident that with her extensive experience, she will continue to maintain our position as a market leader.”
In her new role, Leibrock will be responsible for sales, event sales, catering sales, marketing, communications with a focus on driving revenue and contributing to the marketing and business strategy of the flagship property.