The Al Hokair Group continues to expand rapidly in gateway business and leisure destinations across the Middle East. Following the addition of 1113 new rooms to its exceptional portfolio of hotels over the last 12 months.
The group has increased its inventory of keys by approximately 25% from 4548 rooms to 5661 rooms.
Speaking at the Arabian Travel Market (ATM) in Dubai World Trade Centre (DWTC) Sami Al Hokair, managing director of Al Hokair Group, said: “Al Hokair’s expansion strategy is in line with region’s growth and investment in the tourism sector. Our partnership with global hospitality brands gives us a unique edge over the competitors while leveraging Al Hokair Group’s position as a market leader in the hospitality industry.
Al Hokair added: “Furthermore, we have accelerated the expansion of Al Hokair’s owned brand MENA Hotels & Resorts with a fresh new look and concept reflecting the pulse of Arabian hospitality. This diversity of brands and hotels allows us to serve a wide range of market segments from mid-scale to luxury while providing a superb choice to our guests including the new generation of travellers.”
Haitham Murad, managing director of the Hotels Division at Al Hokair Group, added: “The addition of new hotels to the Group enhances our presence in the Kingdom and beyond. We are always keen on providing quality service to our guests throughout our hotels, while preserving the principles of Arab hospitality that sets us apart and ensuring the guests’ comfort and satisfaction during their stay, thanks to a carefully selected team of experienced hospitality professionals.
“In addition, we invest heavily in the training of Saudi young men and women and in recruiting them in the vital hotel sector. Our strategic partnership with some of the world’s leading hotel companies has consolidated our position to keep on the path of competitiveness, delivering value and excellence, adopting new technologies and providing top-notch solutions, whether in the local or regional markets.”