Abdulhadi Chalak, country manager UAE of platinum sponsor Boecker, explains the importance of the GM Leaders Conference…
Why have you chosen to sponsor the GM Leaders Conference? We are delighted to sponsor The GM Leaders Conference which is considered one of the industry’s leading platforms, bringing together senior executives from various functions across the hospitality and F&B sectors. We are looking forward to meeting industry leaders, discussing current challenges and opportunities, building strong relationships with them and sharing insights.
What is your opinion of the Middle East’s hospitality sector? The Middle East’s hospitality sector is in constant development and growth which increases its competitive aspect. Moreover, customers are becoming more demanding in terms of quality and price which makes differentiation a key component to attract customers and keep them loyal to the brand. In addition, hotel operators should adapt to change and leverage the power of the digital world to effectively reach their target audience.
What new products are you launching this year? Boecker is the Public Health reference in the Middle East. Maintaining this reputation is vital as we are constantly developing various opportunities to better serve our clients and offering them services up to their expectations. We are excited to announce that we are enhancing our portfolio by adding new training services related to occupational health and safety, first aid trainings and housekeeping courses.
What are your company’s plans for the region over the next 12-18 months? Boecker is constantly focusing on delivering the highest quality of services to its customers. Our umbrella of services includes pest management, food safety and biosecurity which make us stand out from the competition. Meanwhile, Boecker is working towards achieving its long-term strategy which is expanding our physical availability in the region, striving for business excellence, increasing mental availability, providing constant innovative solutions and developing our human resources.